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The sport of surfing has become so popular that it now represents a multi-billion dollar industry specially in clothing and fashion markets. Some people make a career out of surfing by receiving corporate sponsorships, competing in contests, or marketing and selling surf-related products, such as equipment and clothing. This rise in popularity has also led to the creation of surf schools and camps, where lessons are taught to novice or beginner surfers. Other surfers separate themselves from any and all commercialism associated with surfing. These "soul surfers," as they are often called, practice the sport purely for personal enjoyment and many even find a deeper meaning through involving themselves directly with naturally-occurring wave patterns and subscribe to ecological philosophies, or ecosophies. While often classified as a sport, surfing is also considered a lifestyle and to a lesser extent a religion. On September 2, 2007 in Brazil, 84 surfers (from Australia, South Africa, Portugal, Britain and the US) caught the same wave, beating the former record of 73 surfers on a wave. But while 300 turned up in Cornwall and Cape Town, the Brazilian surfers won. With only 120 people, surfers in Santos, south-east of Sao Paulo, smashed the South African record.